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Immune-Boosting Products Thrive During the Coronavirus Pandemic
Public health and safety are top of mind for most as we enter another month of social distancing. The Centers for Disease Control now recommends all people wear face masks when leaving their house,...
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Is Self-Care the Answer to Keeping Calm During Quarantine?
The coronavirus pandemic has increased anxiety and depression around the world. Fears are high as people worry about contracting the virus. People are feeling lonelier than ever. And social distancing...
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Leveraging Transactional Emails for a Better Customer Experience
Email marketing is essential for most ecommerce and direct-to-consumer businesses. A healthy email marketing strategy includes targeted campaigns, promotional emails, newsletters, and automated flows....
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The Shifting Consumer Mindset: Why Home Goods Will Continue to Grow Following...
It’s no surprise that ecommerce sales have increased in certain categories since the coronavirus pandemic swept across the country. As people spend more time inside their homes, the home goods...
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Why Managing Your Customer Service In-House is Better for Your Ecommerce...
Customer service is something an ecommerce brand cannot overlook. It’s an essential component of maintaining relationships with customers and improving the customer experience. But for many new...
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The Ping Pong Method: The Back and Forth of Customer Service
Imagine this. You’re down in your friend’s basement. You’ve spelt out P-I-N-G over the net and decided who serves. You and your best bud get a three-minute volley going that neither one of you wants...
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Our Essential Email Playbook for Beauty Subscriptions Looking to Prevent Churn
The beauty industry has benefited greatly from adding subscriptions to the mix. Ipsy, Birchbox, and the like solved the age-old problem of being hesitant to try new beauty and skincare products with...
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Ecommerce Subscriptions for Your Beauty Brand: An In-Depth Guide
No industry is more suited to subscriptions than the ecommerce beauty industry. Beauty and skin care products are used on a daily basis by millions of people. And product loyalty is high. Think about...
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Battle Royale: Klaviyo or Retention Science for Preventing Churn?
Acquiring new customers is one half of the process of scaling your business. Retaining existing customers is the other. And reducing churn is essential to retaining more customers. A quick recap: Churn...
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5 Ways Shopify Sites Can Inspire Gifting
Q4 is drawing near and that can only mean one thing: the holiday season is almost here! Ecommerce brands are steadily preparing for the busiest, most important season for sales. But with the COVID-19...
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